The it works better if you hold for 10 seconds minimum in my experience.
Its good to show it like its not soemting you take casually though.
and yes torch lighter is better. THis one actually leaves a black residue on his filter. Arc lighter is best for this. SO you have a flame that goes down and not up. THis is a pipe andnot a joint you're lighting.
Looks like it worked well for him .
All in all I like what drugslab do. BUt I think the set and setting were taken care off,they do look in good spirits.. but its hard to breaktrhiough while on camera with all the poeple around watching you and filming you.. I had a weird trip on salvia divinorum my frist time smoking it ( extract 10x ) and I was being filmed... I didn't like too much being filmed at all in fact..
Smell like tea n,n spirit !
Toke the toke, and walk the walk !